See how Ben Rybicki #98 travels 2,550 miles across BSB circuits, creating motorsport advertising, sponsorship and brand exposure opportunities.
It started when he was just five years old.
Ben’s first experience of competitive motorcycle racing came through mini motos, where he began learning the fundamentals that still matter today — race craft, confidence, discipline and how to handle pressure on two wheels.
From those early years, racing quickly became a major part of his life
Ben Aged 28
As Ben progressed, he moved into Metrakit racing and the FAB Racing paddock, continuing to develop his riding and race experience. Those early championships gave Ben the opportunity to compete against other young riders, learn how to work within a racing environment and understand just how much commitment is required to keep progressing. It was never only about riding the bike. Preparation, fitness, mechanical understanding, travel, family support and funding all became part of the journey from a very young age
Ben Aged 11
The COVID period interrupted racing and broke the natural progression of his career.
Rather than allowing that to be the end of the story, Ben returned to competition and began rebuilding his racing career through MiniTwins.
That return became an important stage in his development and gave him the platform to move towards faster machinery and higher-level competition.
From MiniTwins, Ben continued progressing into 600cc racing, eventually competing within the British Supersport paddock.
The move represented another major step in speed, competition and professionalism.
Racing at this level meant competing at some of the biggest circuits in the country, working within professional race teams and continuing to develop both on and off the motorcycle.
Every season added experience.
Every race weekend brought another lesson.
And every step moved Ben closer to competing regularly within the British Superbike paddock.
Ben now competes within the British Superbike Championship paddock, racing the BMW F 900 R Cup and carrying his familiar #98.
For Ben, reaching the BSB paddock represents years of work that began on a mini moto at five years old.
But it is not where the ambition stops.
The objective remains to keep progressing, improving results and building the support required to take the next step in his racing career.
Modern motorsport is about far more than what happens between the lights going out and the chequered flag.
Ben is building Ben Rybicki Racing #98 around racing, content, partnerships and business exposure.
Alongside competing, Ben works with businesses to create opportunities through:
Race-bike branding • Social media • Photography • Video • Vehicle advertising • Events • Merchandise • Business promotion
The aim is to give partners something more valuable than simply placing a logo on a motorcycle.
Businesses joining Ben’s journey become part of the story and gain opportunities to be seen throughout the racing season, online and away from the circuit.